USA
“Everybody” is Not a Target
I always flinch a little if I’m in a meeting and hear that “everyone” is the target or customer of a product or service. Everyone? Really? The mindset behind this…
How to Hire Sales Reps for a Start Up
Sales people always face objections. Selling for a start up means facing objections and a tremendous amount of resistance. The customer is unfamiliar with the business and has no reason…
Easy Steps to Tell “Your Story”
Authored by a Shy Miller Consulting, LLC Contributing Columnist! Many years ago, I was working in retail, when my store manager pointed to a sale end-cap and asked me, “What…
Social Selling
Social selling; it’s not asking about your client’s weekend or their kids. It’s about utilizing social media to increase sales. Do you know how it works and should your sales…
Sell Like You’re on QVC!
As a career salesperson, I love dealing with good salespeople and watching the process. With that said, I am fascinated with QVC. Most people tune into QVC and watch, credit…
Should Sales be Doing Your Marketing?
To most, asking if sales should do marketing is like asking, should accounting do tech support? It would seem a fast and furious “no” would be the correct answer. But…
Does High Unemployment Equate to Paying Lower Sales Compensation?
The model of supply and demand is the backbone of price determination in a free market. Demand refers to the amount of product or service that is desired from buyers. …
How Do You Know When Your Advertising is Working?
John Wanamaker, considered by some to be the father of modern advertising, said, Over 100 years later, business owners still struggle to determine what works and what doesn’t. As head of…
It’s the New Year. Are you LinkedIn?
If you are, you aren’t alone. If you’re not, it’s time to join. More than 135 million people in over 200 countries are part of the world’s largest professional network. …
Etiquette Mistakes: How Bad Manners Can Actually Cost Business Owners.
Manners: The socially correct way of acting; etiquette. I’ve been thinking a lot about manners lately and have begun to wonder: When has it become acceptable to be rude? Don’t…